Privacy Policy

This Privacy Policy explains how Families Work Limited (trading as “Babyem”) collects, uses, stores and protects your personal data when you visit babyem.co.uk or babyemcourses.com, enrol on one of our courses, or contact us.

We are the data controller for the personal data described below. Please read this policy alongside our Terms of Service. If you have any questions about how we handle your data, email us at info@babyem.co.uk.

Privacy Policy Babyem

Effective Date: 5th October 2026

Business Name: Families Work Limited (trading as “Babyem”)

Website: www.babyem.co.uk

Contact Email: info@babyem.co.uk

Mailing Address: 1 Mentmore Terrace, London E8 3PN

1. Introduction

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data, in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Data We Collect

We may collect and process the following types of data:

Contact Information: name, email, phone number, address
Order & Billing Information: billing address, partial payment data (via third-party providers)
Account Data: usernames, course progress, support queries
Technical Data: IP address, browser type, device information
Marketing Data: preferences, open/click data on emails

3. How We Collect Data

We collect data when you:

Purchase or enrol in a course
Subscribe to our email list
Contact us via forms, email, or phone
Use our website (cookies and analytics tools)

4. Lawful Bases for Processing

We process your data under the following legal bases:

Contract: to fulfil course purchases and support
Consent: when you opt in to marketing
Legal obligation: when required by law (e.g. financial records)
Legitimate interests: to improve our services and communicate relevant updates

5. How We Use Your Data

We use your data to:

Deliver courses and services
Process payments securely via third-party providers (e.g. Stripe, PayPal, ThriveCart)
Email you about course updates, reminders, and offers (if opted in)
Improve user experience and website performance
Maintain records for customer service and tax compliance

6. Who We Share Data With

We only share your data with:

Payment processors (Stripe, PayPal)
Email marketing tools (e.g. ActiveCampaign)
Website and learning platform providers (e.g. Bernard, which hosts our websites and online courses)
Professional advisors, accountants, and legal services when necessary

We do not sell your personal data to third parties.

7. International Transfers

If we transfer your data outside the UK (e.g. via email or course platforms), we ensure appropriate safeguards are in place. Where we use third-party tools or services that store data outside of the UK or EEA (e.g. the US), we ensure that appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions are in place to protect your data.

8. Data Retention

We retain your data:

For as long as your account is active
For 6 years after purchase for tax/legal compliance
Until you request deletion (where applicable by law)

9. Your Rights

You have the right to:

Access your personal data
Request correction or deletion
Withdraw consent at any time
Object to processing or request data portability

To exercise your rights, email us at info@babyem.co.uk.

10. Cookies and Tracking

Our website uses cookies and tracking tools (e.g. Google Analytics) to:

Improve site performance
Understand user behaviour

You can control cookie preferences via your browser settings.

11. Data Security

We take appropriate measures to protect your data against loss, misuse, and unauthorized access. Payment details are processed securely and never stored in raw form on our servers.

12. Changes to This Policy

We may update this policy from time to time. Any major changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

Babyem, 1 Mentmore Terrace, London E8 3PN

info@babyem.co.uk

0208 986 9008