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privacy

policy

The Babyem website is provided on an “as is” basis without warranties of any kind, either express or implied.

 

This website makes information on training carers and parents in regards to childcare and child development topics. By accessing and utilising this site, you accept to be bound by the following terms and conditions, so please carefully read this section before proceeding.

 

Babyem reserves the right to change, modify, add or remove portions of these terms at any time and make changes to the courses and programs described in the Site at any time and without notice or liability.

 

Please check periodically for changes. Your continued use and/or access to this site following changes to this policy and/or conditions will mean that you accept those changes.

Privacy Policy Babyem

Effective Date: 3rd May 20219

Business Name: Families Work Limited (trading as “Babyem”)

Website: www.babyem.co.uk

Contact Email: [email protected]

Mailing Address: 1 Mentmore Terrace, London E8 3PN

1. Introduction

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data, in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Data We Collect

We may collect and process the following types of data:

  • Contact Information: name, email, phone number, address
  • Order & Billing Information: billing address, partial payment data (via third-party providers)
  • Account Data: usernames, course progress, support queries
  • Technical Data: IP address, browser type, device information
  • Marketing Data: preferences, open/click data on emails

3. How We Collect Data

We collect data when you:

  • Purchase or enrol in a course
  • Subscribe to our email list
  • Contact us via forms, email, or phone
  • Use our website (cookies and analytics tools)

4. Lawful Bases for Processing

We process your data under the following legal bases:

  • Contract: to fulfil course purchases and support
  • Consent: when you opt in to marketing
  • Legal obligation: when required by law (e.g. financial records)
  • Legitimate interests: to improve our services and communicate relevant updates

5. How We Use Your Data

We use your data to:

  • Deliver courses and services
  • Process payments securely via third-party providers (e.g. Stripe, PayPal, ThriveCart)
  • Email you about course updates, reminders, and offers (if opted in)
  • Improve user experience and website performance
  • Maintain records for customer service and tax compliance

6. Who We Share Data With

We only share your data with:

  • Payment processors (Stripe, PayPal)
  • Email marketing tools (e.g. ActiveCampaign)
  • Learning platform providers (e.g. WordPress LMS, Searchie)
  • Professional advisors, accountants, and legal services when necessary

We do not sell your personal data to third parties.

7. International Transfers

If we transfer your data outside the UK (e.g. via email or course platforms), we ensure appropriate safeguards are in place. Where we use third-party tools or services that store data outside of the UK or EEA (e.g. the US), we ensure that appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions are in place to protect your data.

8. Data Retention

We retain your data:

  • For as long as your account is active
  • For 6 years after purchase for tax/legal compliance
  • Until you request deletion (where applicable by law)

9. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to processing or request data portability

To exercise your rights, email us at [email protected].

10. Cookies and Tracking

Our website uses cookies and tracking tools (e.g. Google Analytics) to:

  • Improve site performance
  • Understand user behaviour

You can control cookie preferences via your browser settings.

11. Data Security

We take appropriate measures to protect your data against loss, misuse, and unauthorized access. Payment details are processed securely and never stored in raw form on our servers.

12. Changes to This Policy

We may update this policy from time to time. Any major changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

Babyem, 1 Mentmore Terrace, London E8 3PN

[email protected]

0208 986 9008