Let’s start at the beginning. Emma Dewey started her career in marketing, working on global brands such as Harry Potter, but wanted to have a bigger impact so she retrained to work with vulnerable families as part of a humanitarian aid agency, and heading family support teams in children services.
Emma founded Babyem in 2011. And since then it has grown from a one-person brand, offering courses in a small church hall in south London, to becoming an in international online training agency, training thousands of practitioners every year from around the globe.
We believe that society places unrealistic expectations on parents.
So we decided to go against the grain and take a stand…and Babyem was born…
Real parenting doesn’t fit into a tidy box, with a neat to-do list, followed by a perfect Instagram picture with smiles all round.
It’s a challenging, crazy, messy, heart-bursting-with-love-but-I’m-not-sure-what-I’m-doing kind of affair, right?
And children’s needs are not one-size-fits-all.
We know when it comes to parenting support, so many families are looking for more than just a few strategies and recognize that their infants need their individual needs met.
We also know that many parents don’t want to use outdated strategies that go against parental instinct, such as leaving babies to cry and other strategies where the evidence doesn’t stack up.
Instead of perpetuating these unrealistic demands society places on parents, we decided to do things differently.
We promote compassionate partnership working with families, that puts the parent-child relationship at the heart of everything we do.
Our approach is gentle, holistic, evidence-based, and supports families to make the choices that are right for them.
We are proud to challenge outdated mainstream thinking.
How do we do this?
By training compassionate professionals (…you!) who want to make a difference and are passionate about creating a positive impact with every family they support, with the lasting legacy that creates.
Our training programs range from sleep, colic, reflux, allergies, tongue, perinatal mental health and newborn education (maternity nurse training) and are led by internationally renowned experts.
But that’s not all…
Training is nothing without the right kind of support.
So we support you as you move through your career working with clients.
Our trainers are instrumental in shaping and changing our industry, having written NICE guidelines, Cochrane reviews, as well as many being highly respected published authors.
Our tutors all run private practices. They’re working with families, just like you, so you get to tap into their practical know-how and real-life support.
We focus on seeing our student grow. We believe the course is only the first step and we are committed to supporting our students to keep learning via our ongoing mentoring and online communities
We pride ourselves on taking complex thinking and science and making it easy for you to understand it and put it into action, so you can confidently apply what you’re learning when working with families.
When the world discovered Zoom and doing business online in 2020, Babyem was already ahead of the curve!
You’re a busy person, like most baby and childcare professionals, so we knew we needed to find a way to make our training more accessible to fit your busy life, without losing the connection of a community setting.
Now, most of our courses are online (plus some with blended learning of online and in-person) so you can learn at a pace that suits you.
Better still, our online community element is one of the most talked-about elements of our courses. Like a digital 24/7 watercooler hangout space, we have people connecting, sharing their culture, and making lifelong friends from around the world – over 32 countries at our last count!
More and more organisations who shared our vision and ethos were approaching us to ask for support with creating and marketing training programs.
We love teaching and supporting other organisations and knew there was a need for more comprehensive infant education internationally.
In addition to training professionals, we’ve worked with charities and organisations internationally as far as Nigeria and China to develop their bespoke training programs.
Although we love doing this (and we still do continue to provide consultancy work) we also wanted a way to support individual business owners to build their businesses, and make that support more accessible.
So we stepped in to fill that need by creating our Babyem Business Academy.
This is our ongoing support membership that helps our community to make the impact they set out to make, and shortcuts the process of building a baby and childcare service, including all the tech, how to connect with your ideal clients, and more, with our talented marketing team and community of peers around you.
And all good stories have a happy ending…
So if you’re passionate about your profession, and you want to know if you can have a bigger impact AND build a rewarding career doing what you love, my answer to you is…
Yes, you can!
And Babyem is here to give you all the help and support you need to make it happen.